01About
Empowering her, one cycle at a time
Aangan is a culturally rooted menstrual health and wellness platform designed for Pakistani women. It empowers users to track their cycles, manage PCOS, and receive personalized AI-driven health insights in Urdu and regional languages. Beyond tracking, Aangan promotes holistic wellbeing through desi food recommendations, Islamic mindfulness, and community engagement. The startup aims to bridge healthcare accessibility gaps by integrating telehealth, doctor partnerships, and period poverty initiatives across underserved regions.
Business model
B2C (Business to Consumer) — offering premium health tracking and wellness plans to individual users.
B2B2C (Business to Business to Consumer) — partnerships with clinics, telehealth providers, and schools to offer Aangan to their female audiences.
Subscription Model — paid premium tiers for advanced features (AI cycle forecasts, doctor consultations, etc.).
Freemium Model — basic features free, with premium add-ons for advanced tracking and consultations.
Service-Based Model — telehealth, nutrition, and mental health consultations.
Impact Model (Social Enterprise) — collaborations for period poverty initiatives and awareness campaigns.
